The Most Important Thing for SEO (part 2)

Ok, the first post in this somewhat ‘tongue in cheek’ titled post about the most important thing for effective SEO dealt with laying good foundations for a site to be optimized successfully. If anything, that one thing is to realise that there is no one single most important thing for SEO, but that it’s a […] Read more »

What is Search Engine Optimization?

At its top-most level, ‘what is search engine optimization’ seems a pretty straightforward question to answer. Search Engine Optimization (or SEO for short) is the process of optimizing a website to appear higher in search engine results for given keywords (search terms). But notice the word “process” in that last sentence. In many cases a […] Read more »