What is Anchor Text?

Anchor text is the text that appears as the wording of a web link. Anchor text also provides a context for the link itself which search engines use to build up their picture of what the page being linked to is all about. So instead of having something that looks like: Visit http://www.smithandjones.com/product-range/exclusive-product/special-offer.html to see […] Read more »

The Most Important Thing for SEO (part 2)

Ok, the first post in this somewhat ‘tongue in cheek’ titled post about the most important thing for effective SEO dealt with laying good foundations for a site to be optimized successfully. If anything, that one thing is to realise that there is no one single most important thing for SEO, but that it’s a […] Read more »

What is the Most Important Thing for Effective SEO?

It can be very tempting to believe there is (or hope there is) a single most important thing for effective SEO – one magic shortcut to effectively optimize a site for the search engines. Wouldn’t it be great if there was one thing that will have more effect on SEO than anything else, and wouldn’t […] Read more »

Exact, Phrase and Broad Keyword Match Types for Keyword Research

When using tools for keyword research, it’s important to remember the differences between the keyword match types of Exact Match, Phrase Match and Broad Match, when determining search volumes and competition levels. When you use the Google Adwords Keyword Tool, or the excellent Market Samurai keyword research product, you can get an indication of monthly […] Read more »

What is Search Engine Optimization?

At its top-most level, ‘what is search engine optimization’ seems a pretty straightforward question to answer. Search Engine Optimization (or SEO for short) is the process of optimizing a website to appear higher in search engine results for given keywords (search terms). But notice the word “process” in that last sentence. In many cases a […] Read more »